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May 10, 2024   2023-24 RACC Student Catalog  Select a Catalog 2023-24 RACC Student Catalog 2022-23 RACC Student Catalog [ARCHIVED CATALOG] 2021-22 RACC Student Catalog [ARCHIVED CATALOG] 2020-21 RACC Student Catalog [ARCHIVED CATALOG] 2019-20 RACC Student Catalog [ARCHIVED CATALOG] 2018-19 RACC Student Catalog [ARCHIVED CATALOG] 2017-18 RACC Student Catalog [ARCHIVED CATALOG] 2016-17 RACC Student Catalog [ARCHIVED CATALOG] 2015-2016 RACC Student Catalog [ARCHIVED CATALOG] 2014-2015 RACC Student Catalog [ARCHIVED CATALOG] 2013-2014 RACC Student Catalog [ARCHIVED CATALOG]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Catalog Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home   Enrollment Information   Academic Pathways   Programs of Study   Honors Program   Workforce Dev / Community Ed   English for Academic Purposes   Course Descriptions   Academic Information   Academic Divisions   Degree Types   General Education Outcomes   Tuition and Fees   Financial Aid   Assessment/Articulation   Student Support   About RACC   Faculty and Staff   Campus Map and Directions   My Portfolio HELP 2023-24 RACC Student Catalog Print-Friendly Page (opens a new window) Add to Portfolio (opens a new window) BUS 220 - Principles of Marketing 3 Credit Hours To develop a comprehensive marketing plan for a business, students in this course will address all the elements of the marketing mix including product and pricing strategies, methods of promotion, and channels of distribution. Emphasis will also be placed on the relationship between and among marketing decisions, marketing research, marketing targets, and consumer behavior. Prerequisite(s): COM 121  or COM 122 , BUS 100   Semesters Offered: Fall/Spring/Summer/Online  Back to Top | Print-Friendly Page (opens a new window) Add to Portfolio (opens a new window)