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    Jul 15, 2024  
2021-22 RACC Student Catalog 
2021-22 RACC Student Catalog [ARCHIVED CATALOG]

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BUS 220 - Principles of Marketing

3 Credit Hours

To develop a comprehensive marketing plan for a business, students in this course will address all the elements of the marketing mix including product and pricing strategies, methods of promotion, and channels of distribution. Emphasis will also be placed on the relationship between and among marketing decisions, marketing research, marketing targets, and consumer behavior.

Prerequisite(s): COM 121  or COM 122 , BUS 100  

Semesters Offered: Fall/Spring/Summer/Online

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