BUS 220 - Principles of Marketing

3 Credit Hours

To develop a comprehensive marketing plan for a business, students in this course will address all the elements of the marketing mix including product and pricing strategies, methods of promotion, and channels of distribution. Emphasis will also be placed on the relationship between and among marketing decisions, marketing research, marketing targets, and consumer behavior.

Prerequisite(s): COM 121 or COM 122, BUS 100

Semesters Offered: Fall/Spring/Summer/Online